I explain to business owners how Google sees your website and where technical errors lose you customers and ad money. No jargon, with things you can check yourself.
A technical audit answers one question: can Google find, read and correctly show the pages of your website? Here is what it includes, what drives the price and how to tell a useful audit from a hundred-page PDF.
Read →A slow site loses people before they even see your offer — and if you pay for ads, it loses customers you have already paid for. Here is how to check speed yourself, which numbers really matter and what usually slows a site down.
Read →SEO is the work of getting Google to show your website for free to people searching for what you sell. Here is how it works, what it consists of and how long it takes — explained without jargon, so you can talk to a contractor as an equal.
Read →Organic traffic is people who found your site in Google's regular results — and you pay nothing for any of them. Here is how to see it in your reports, why there is often little of it and how to work out how much extra you pay for ads without it.
Read →Ads bring customers tomorrow, but only while you pay. SEO works slowly, but it accumulates. Here is when each pays off, how to combine them and why technical site errors hit both at once.
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